Blog Category
Girl Scouts Badges Join the Digital Age
For nearly 100 years, girls of all ages throughout America have cultivated important life long skills by participating in the Girl Scouts. We are all familiar with their annual cookie sales and have seen their sashes adorned with badges showing that the girls have mastered a wide host of traditional skills like cooking, first aid and family care. Starting this year the 3.2 million girls can earn new badges showing that they have mastered skills that ...
President Obama and Republican House Leaders will Host Town Hall Meetings Via Linkedin and Facebook Today
In 2008, then Senator Barack Obama capitalized on the tech savvy under 40, and in some cases under 30 crowd by out texting, out e-mailing, out Facebooking and out Tweeting his more senior Democratic party primary opponents and his general election opponent Senator John McCain. Through his groundbreaking Internet Marketing strategy Mr. Obama was able to circumvent the deep pockets of his pockets of his opponents more traditional donors by soliciting support and donations through ...
Do You Have A Big Tent Digital Marketing Strategy?
Being a smaller, local firm in Louisville we are able to work with a lot of start up or new companies and local non-profit organizations. Often times I meet with people who might market their company through an e-mail campaign, using a platform like constant contact; they might promote their company or event through a Facebook Fan Page or another social media site like Twitter or even Linkedin, and more recently they might be using ...
Looking for Something to Do Tonight; How About A Little Chocolate?
Last weekend was Labor Day, a weekend filled with cookouts and pool parties. Usually the weekend after leaves a lot of people looking for something to do, if you fall in that category think about attending the Chocolate Fest, an annual party benefiting the non-profit Louisville AIDS Walk. The event takes place at the east Louisville home of Craig Scherman, a board member for the Louisville AIDS Walk and long time Louisville philanthropist, in addition to ...
Interview Question For Website Design Firms
In today’s over-populated field of website design it can be difficult to distinguish what separates one design firm from another. Many times these differences can be drastic - separating a creative, leading-edge firm from a run-of-the-mill firm. Other times they are only minimal. Here are a few questions to ask when interviewing website design firms, and deciding who should receive the award to design or redesign your company’s website. Are you committed to providing unique, leading-edge ...
Internet Marketing 101
A lot of people just beginning to market their products or services on the internet have the same problem: little or no budget. And a host of others are lured by “gurus” into spending valuable monetary resources on how-to books and courses to become rich online. The truth is, what the gurus fail to reveal is that they did not become an internet marketing success overnight, and neither will you. No matter what experience you ...
Website Development Standards
Having a prominent web presence is one of the best ways to run a successful online business. The more prominent your web presence the more traffic is directed to your website. Whether you have a home-based business, freelance on the side, or preside over a fortune 500 company, people cannot visit your website if you cannot be found. As a business owner and mentor of web developers and designers, it is my job to ensure ...
Kentucky Graphic Design
Graphic Design is an art, and not fully understood by many companies. I am grateful to have work with some of the best graphic designers in the world, on several various projects, and have learned what it takes to make a graphic design stand out or even be a beautiful piece of art. Although many people think graphic designers and website designers are total opposites, they couldn’t be more wrong. A professional web designer should be ...
Creating A Successful Email Marketing Campaign
Email marketing is on the best and cost-effective ways of communicating with a large audience. It can be used by businesses and non-profit organizations of all sizes to stay in touch with existing customers and constituents, as well as to reach out to new contacts. But just as there is an art to all forms of business communication, there is also an art to creating and executing email marketing campaigns in order for them to ...
